Programs built for real schedules
Training that fits the days someone actually has, with progression they can see. A program nobody follows isn't a program.
The coach who also knows how the business works.
5+ years coaching online. Hundreds of transformations. Head Coach, Co-Founder and Operations Manager behind one of Australia's emerging fitness rewards platforms.
Hire me to coach and you get the coaching. You also get someone who's built the programming, check-in systems, content and campaigns that a coaching business actually runs on.
- Experience
- 5+ years coaching online
- Roles held
- Coach · Head Coach · Ops Manager
- Specialties
- Fat loss · Muscle · Recomp
- Based
- Melbourne, AU · remote ready
Great coaching isn't complicated coaching.
It's the right structure, less confusion, and a system someone can stick to on a bad week. Most of the people I coach aren't athletes. They work full time, travel, eat out and sleep badly. Coaching them well is its own skill.
Check-ins that change something
Every check-in ends with a decision: what's adjusting this week and why. That's the difference between accountability and admin.
Nutrition without the rules spiral
Structure people can hold at a work dinner. Habits first, precision later, so adherence survives contact with real life.
Retention as a coaching skill
I track where clients drift and fix the experience before they go quiet. Results come from months on the program, not weeks.
- Fat loss
- Muscle building
- Body recomposition
- Strength
- Aesthetic transformations
- Lifestyle change
- Training programming
- Nutrition structure
- Habit development
- Progress tracking
- Client retention
01
0+
Years
Online coaching experience across diverse goals, lifestyles and starting points.
02
Hundreds
Transformations
Client transformations delivered through proven coaching systems.
03
$0K+
Prize money
Awarded through high impact 8 week transformation challenges.
04
0
Leadership roles
Head Coach · Co-Founder · Operations Manager
Gym floor to platform.
Goodlife Health Clubs
Personal trainer / coach
Started on the gym floor while building an online coaching business on the side. Learnt face-to-face coaching, client management, programming and how people really behave around training.
My own coaching business
Online coach, solo operator
Went fully online and ran it end to end with no team. Lead generation, sales, onboarding, programming, nutrition, weekly check-ins, retention and content. All of it mine.
- Onboarding
- Programming
- Check-ins
- Retention
- Content
Fitness rewards platform
Head Coach · Co-Founder · Operations Manager
From 2025, collaborated with an Australian rewards company to build one of Australia's major fitness rewards platforms: coaching, an app, community, challenges and rewards in one ecosystem. I owned the coaching product and the operations behind it.
- Coaching systems
- Coach management
- Client journeys
- App experience
- Challenges
- SOPs
Today
Coaching + operations + creative
Looking for a coaching role where the extra ground I cover is useful. A team that wants a coach who can also improve the programming systems, the content and the client experience around them.
Hundreds of people, over five years.
Drag any slider to compare. Different starting points, different goals, the same process behind each one.
What you get on top of a coach.
Running and scaling coaching businesses meant learning everything around the coaching. If you need a coach, that's covered. If you need someone who can also fix the funnel, the content or the client journey, that's where I'm different.
Operations
- SOPs
- Coach systems
- Onboarding
- CRM workflows
- Member management
- Challenges
Content
- Short-form
- Reels
- Video editing
- Content strategy
- Creative direction
- UGC
Design
- Graphic design
- Ad creatives
- Social assets
- Branding
- UI concepts
Web
- HTML
- CSS
- JavaScript
- Shopify
- Liquid
- Landing pages
- UX/UI
Marketing
- Paid ad creative
- Organic social
- Lead generation
- Funnels
- Offers
- DM conversion
Leadership
- Head Coach
- Coaching standards
- Team delivery
- Process design
- Client escalations
Building a fitness rewards ecosystem
Coaching, community, technology and rewards combined into one platform: RS Active, built with one of Australia's biggest rewards companies. As Head Coach I owned the coaching product; as Co-Founder and Operations Manager I helped build the systems, app experience, campaigns and workflows behind it.
- Head Coach
- Co-Founder
- Operations Manager
01
Hundreds
Member transformations
02
$5,000 ×4
Best male + female transformation winners
03
G-Wagon or $250K
Mercedes member giveaway
04
UFC · AFL · AFLW
Athlete collaborations
Led one of the largest activations at the 2026 Australian Fitness Expo
Film
01
02
03
04
05
06
Scroll sideways
Looking for a coach who makes the whole thing better?
I'm open to online coaching and Head Coach roles with coaching businesses and fitness platforms. Send me the role and I'll tell you straight whether I'm the right fit.